Diversifying Travel Marketing: How can brands connect with an increasingly diverse consumer market?

Diversifying Travel Marketing: How can brands connect with an increasingly diverse consumer market?

30 Oct 2020, 15:30 - 16:30

London Travel Week Virtual
Language:
English

Travel Marketing, Advertising and Media have historically and predominantly been geared towards one homogenous group. With an increased awareness and value placed on diversity following the #MeToo movements and the events surrounding #BlackLivesMatter there has been a lot of discussion around diversity, inclusion and what does good inclusive marketing that reaches diverse audience looks like. 

This session will examine how brands can connect and engage with diverse audiences, building authentic brand partnerships as well as case studies and insights from the industry.

Register here for London Travel Week Virtual: https://london.wtm.com/visit/Visitor-registration/

Contributors

  • Jamie-Lee Abtar

    Moderator

    Executive Director

    BAME Women in Travel CIC

    Jamie-Lee Abtar is the Executive Director of BAME Women in Travel CIC, Marketing, Media and Global Brand Partnership Professional who has worked with...

  • Cecelia Adjei

    Speaker

    Brand Partnership Manager

    Visit Britain

    Cecelia manages global brand partnerships across areas of film, sport, fashion, food and music at VisitBritain, the national tourism agency for...

  • Nathan Cable

    Speaker

    CEO & Co-Founder

    Party Hard Travel

    Party Hard Travel http://www.partyhardtravel.com/ aim to provide guests with the ‘best week of their lives’. Incorporating the biggest events/parties...

  • Uwern Jong

    Speaker

    Experientialist-in-Chief

    OutThere Magazine

    Uwern Jong is the Experientialist-in-Chief of luxury and experiential travel journal rooted in diversity, discovery and discernment, OutThere...

  • Naledi Khabo

    Speaker

    Chief Executive

    Africa Tourism Association

    Naledi K. Khabo is a global strategy leader with over 25 years’ experience within Operations, Marketing & Technology.  Naledi currently serves as...

  • Stephanie Kovach

    Speaker

    Global Business Manager - Travel

    Google

    Stephanie’s passion for marketing can be traced back over a decade where she spent significant time working for brands like Amazon, Live Nation,...