The New Normal? Country Branding in the Time of Covid-19 and After

The New Normal? Country Branding in the Time of Covid-19 and After

31 Oct 2020, 10:00 - 11:00

London Travel Week Virtual

We are living through extraordinary times. With an unprecedented restriction on personal movement, all international travel has pretty much ground to a halt. The question is, is the new normal really going to become the new normal? How will an already increasingly flight conscious traveller behave in a post-pandemic world? And so to for publishers, production companies and content makers, the old norms dictated that international travel was always possible at the drop of a hat. Lockdowns have prompted the necessity to find alternative ways of telling stories, breaking our love affair with the recorded image and upturning usual production norms.

In a world that will surely be reshaped by the COVID-19 pandemic, what does this mean those at the heart of the travel & tourism marketing industry? What are the likely trends going to be and how do we react to them? BBC StoryWorks discusses the past, present and possible future of the travel industry, the shifting consumer mindset and ultimately what this might mean for travel brands.

Register here for London Travel Week Virtual:


  • Sam Martin


    Exhibition Team

    London Travel Week

    Sam heads up the team running London Travel Week Virtual this year and has spent time working across the WTM Portfolio as part of the marketing, PR...

  • Samantha Adams


    Vice President, Advertising Sales for Western Europe, BBC Global News

    BBC Global News

    Samantha Adams is VP, Advertising Sales, Western Europe for BBC Global News, the international, commercial arm of the BBC.  Prior to joining the BBC,...

  • Alex Greenwood


    Senior Content Strategist

    BBC Storyworks

    Senior Content Strategist at BBC StoryWorks, the content marketing studio of BBC Global News, translating client communication objectives into...

  • Alessio Nesi


    Lead Creative Producer

    BBC Storyworks

    Italian by birth and Londoner by choice, I'm a Lead Creative Producer specialized in content marketing campaigns and editorial. I've worked for...