The London Travel Week Virtual Press and PR Summit

The London Travel Week Virtual Press and PR Summit

05 Nov 2020, 14:00 - 17:00

London Travel Week Virtual

The London Travel Week Virtual Press and PR Summit will bring together some of the biggest names in travel and tourism PR for an instructive and knowledge based insight session. 

With speakers from the PRCA, AM+A Media Marketing Relations, Finn Partners, Lotus and Hills Balfour, those that are attending will learn the best practices for helping their businesses to rebound and recover into 2021. Each of the agencies will be bringing along some of their top clients to add to the discussion and it will give attendees the chance to hear from these agencies and destinations before booking their meetings as part of WTM Virtual the week afterwards. 

Session 1: Why investing in PR is critical to influencing consumer behaviour and government policies

Sponsored by Finn Partners


Session 2: Introduction & Building a New PR Purpose in Tourism - product proposition, digital tools & the online tourism economy

Sponsored by AM+A Marketing & Media Relations, PRCA and ICCO

This panel talk will cover content building & the evolution of PR. Learn about online automation, how destination brands can be utilised to stimulate local economies and the role PR will play in the future. Our panelists will also discuss key tools for the industry ranging from traditional publicity to purpose-led content, SEO and new online tools.


Session 3: Using data and intelligent PR to drive sales in the current climate

Sponsored by Lotus

 The session ‘Using data and intelligent PR to drive sales in the current climate’ will look at the ever-growing and intrinsic relationship between data and storytelling.

Drawing on client examples and hearing from Nick Cooper we will explore how the increasing use of data in PR is steering strategies and campaigns and how data-led PR is the most accurate, cost-effective way to ensure sales in this challenging time.


Session 4: PR in a Pandemic 

Sponsored by MMGY Hills Balfour

Led by MMGY Hills Balfour, this panel session will discuss the role of PR in a pandemic, taking a deeper dive into how travel companies should be communicating in an ever-changing world. As consumers look at travel through a heightened lens of protection, we must harness this unique moment to collaboratively build confidence. Trust, as they say, is the new currency of travel. As we continue on the road to recovery, credible communications, serving up travel inspiration alongside reputable information, will be the vehicle to earn such trust.

Register here for London Travel Week Virtual:


  • Debbie Flynn


    Managing Partner

    Finn Partners

    Debbie Flynn was the Founder and Chief Executive Officer of The Brighter Group, now Finn Partners Travel, and has been cited by the PR Week Power...

  • Sigríður Dögg Guðmundsdóttir



    Visit Iceland

    Sigga has been with Promote Iceland for four years,working on different aspects of promoting the destination through its various pillars. Before...

  • Claire Irvin


    Head of Travel

    Daily Telegraph

    Claire Irvin is Head of Travel at the Daily Telegraph where she and her team of top travel experts are focused on engaging, informing and inspiring...

  • Julia Lo Bue-Said



    Advantage Travel Partnership

    Travel industry leader, Julia Lo Bue-Said, CEO of Advantage Travel Partnership has been at the forefront of the travel industry’s plight throughout...

  • Frank Marr


    Travel and Tourism Chairman of the PRCA

    AM+A Marketing & Media Relations

    An agency Managing Director committed to a new form of PR and marketing which focuses on prioritising results-led sustainability and creativity....

  • Justin Gibbons



    Bridging the Brand Gap

    In 2018 and 2019, Justin co-authored the publications The Brand Gap and Bridging the Brand Gap with Tony Regan, his partner at Work Research. In 2020...

  • Jules Ugo


    Managing Director


    Jules joined LOTUS in 2007, after nearly ten years at board-level with other leading agencies, to establish the PR division of LOTUS and has grown...

  • Nick Cooper


    Head of Market for the UK

    HolidayPirates Group

    Nick Cooper is Head of Market for the UK for the HolidayPirates Group.  Nick started working in the travel industry when he left university 14 years...



The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body. We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations. Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.


We enhance marketing teams with creative solutions through a range of multi-disciplined services. We build reputations, using our connections with the world’s media to generate brand exposure and drive sales. We specialise in travel, lifestyle and culture, offering over 30 years of experience in these sectors.

Finn Partners

We are one of the fastest growing, proudly independent global marketing communications firms in the world. With a unique culture and diverse, deep pool of talent that spans countless sectors and industries, we have spent years integrating and collaborating best-in-class agencies and resources to show up differently for clients. Our entrepreneurial spirit drives us each day to deliver INSIGHTS that matter, IDEAS that inspire and IMPACT that makes a difference.


We breathe new life into travel and food brands creating effective campaigns and powerful results. Helping ambitious companies stand out from the crowd. Our PR and marketing strategies combine traditional with innovative, influencing the influencers speaking direct to new and existing customers. The bottom line? We re-position, develop profiles, increase income, grow audiences.

MMGY Hills Balfour

Let us introduce ourselves properly. We’re a group of what we believe to be some of the most talented people in sales, marketing, PR, creative strategy and production. A collective of professionals from the travel, hospitality, sport and other sectors - people who share a passion and track record in facilitating growth through better communication and developing stronger relationships. You’ll find some of us in our offices in London and Dubai and others in our partner offices around the world where we’re lending a hand. Why do we do what we do? We know how to help places grow - cities, countries, regions, their infrastructures that drive them forward from outside and in. But most importantly, we help the people, societies, communities, entrepreneurs, and leaders within them explore and flourish. It’s what we’ve been doing for nearly 20 years and we’ve got a trusted friend in every continent to prove it. We know travel and tourism better than almost anyone else and that’s just the start. We help people to entertain. We can harness sport to move a nation forward too. We go further, stretch wider. Not one of our people is as smart as all of us together. Our knowledge is our greatest asset and we’re here to share it. We know how to get noticed, how to change what people think and how they feel, and how to get them to do something, sometimes unexpectedly. We are brave thinkers who know our craft better. We create and grow brands, build bold blueprints of how everything can communicate better. We’ll create disruptive concepts and we’ll help the people of this world experience, share and celebrate with us. We help the most ambitious places and people on earth grow into truly remarkable, successful societies.